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(Solved): You decide to buy a new car.  You talk to friends about it, research mechanical specifications ...



You decide to buy a new car.  You talk to friends about it, research mechanical specifications in Consumer Reports, test drive different makes and models, and compare prices at several dealerships.  Into which classification of consumer products would your new car purchase fall?

 

  A.

unsought product

 

  B.

specialty product

 

  C.

discretionary product

 

 

 

 

 

 

  D.

shopping product

 

  E.

convenience product



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Your new car purchase would likely fall into the category of a shopping product. A shopping product is a consumer product
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