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(Solved): WhiteSpace! which was once the web's advertising giant and the most visited sites on the internet, ...




WhiteSpace! which was once the webs advertising giant and the most visited sites on the internet, has in recent times seen s
WhiteSpace! which was once the web's advertising giant and the most visited sites on the internet, has in recent times seen significant market value decline. The once revered market leader has been loosing market share to rivals Google and Facebook in the digital advertising space which is getting more competitive with the entry of Twitter, Amazon and the Linkdin. Growth had slowed, Google had overtaken WhiteSpace! in terms of online advertising revenues, and the share price had fallen by nearly a third since the start of the year, with an imminent problem of Microsoft takeover which could spell danger for WhiteSpace! Over all, employees, shareholders and internet users have been at the receiving end of this exploitative management. Leadership was sharply ciritcised for lacking ownership and strategic direction. It would soon be realized that Senior Executives had personally benefited from the problem faced by WhiteSpace! The situation has been perceived as synonumous to the tragedy of the commons, a problem in economics that occurs when individuals neglect the well-being of society, the common good, in pursuit of personal gain; and this is related with two currents that have developed in Economies. It was "Greed"! Greed prevented application of common resource/common endowment from fulfilling its purpose, that is, from serving the common needs of all stakeholders. In November 2006, Brad Garlinghouse, MBA graduate and a WhiteSpace! Senior Vice President, wrote a memo to his top managers arguing that WhiteSpace!, the diversified Internet Company, was spreading resources too thinly, like peanut butter on a slice of bread. Edited extracts from the memo follow: Three and half years ago, I enthusiastically joined WhiteSpace! The magnitude of the opportunity was only matched by the magnitude of the assets. And an amazing team has been responsible for rebuilding WhiteSpace! But all is not well. 1 imagine there's much discussion amongst the Company's senior most leadership around the challenges we face. At the risk of being redundant, I wanted to share my take on our current situation and offer a recommended path forward, an attempt to be part of the solution rather than part of the problem. Recognizing Our Problems We lack a focused, cohesive vision for our company. We want to do everything and be everything - to everyone. We've known this for years, talk about it incessantly, but do nothing to fundamentally address it. We are scared to be left out. We are reactive instead of charting an unwavering course. We are separated into silos that far too frequently don't talk to each other. And when we do talk, it isn't to collaborate on a clearly focused


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Reasons why the issues facing Whitespace were strategic: 1. Competition: Whitespace! was facing increased competition from companies such as Google an
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