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(Solved): Which is the most likely reason for a fall in the gross profit percentage despite an increase i ...



Which is the most likely reason for a fall in the gross profit percentage despite an increase in sales?
a. An increase in adm

Which is the most likely reason for a fall in the gross profit percentage despite an increase in sales? a. An increase in administrative costs. b. Offering higher discounts to customers to secure extra sales. c. A decrease in the costs of purchasing raw materials for the business. d. An increase in selling prices.


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Option b. is correct - Offering higher discounts to customers to secure extra sales.(Gross Profit / Revenue) x 100 is the formula for calculating the
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