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(Solved): Since 1981, Malaysian brand Marrybrown has grown to be one of the world's largest Halal fast f ...



Since 1981, Malaysian brand Marrybrown has grown to be one of the worlds largest Halal fast food chains serving millions of

innovative, and great-tasting food at affordable prices, Marrybrown provides a fun dining-out experience served in a cozy env

With reference to the above case study, evaluate critically TWO (2) types of the market segment that you would consider start

Since 1981, Malaysian brand Marrybrown has grown to be one of the world's largest Halal fast food chains serving millions of customers in over 500 outlets across 16 countries including Malaysia, Sweden, Singapore, Indonesia, Thailand, Myanmar, India, Maldives, Africa, and the Middle East. Year after year, the brand continues to achieve worldwide success in delivering great value products and exceptional quality service to customers as well as a franchise partner. Marrybrown's distinctive values and offerings appeal to a wide demographic of consumers across all ages, gender, race, and income who appreciate a good quality meal at a reasonable price point. This global fast-food chain will always be a family-oriented quick service restaurant that offers dine-in, take away or opt for the home delivery service - all available in customers' comfort zone. Staying true to the tagline, always committed to bringing "Something Different" to the table and striving to do or be something different from others. Marrybrown always wants to create a memorable dining experience, to touch the hearts and connect with those who cross the path. Good Taste Around the World For 40 years, Marrybrown strives to provide high-quality service with flavorsome meals yet elate the eating out experiences for friends and family alike. Offerings a broad selection of distinctive, innovative, and great-tasting food at affordable prices, Marrybrown provides a fun dining-out experience served in a cozy environment outlet. Marrybrown's wide range of Halal menu features signature crispy juicy chicken, delicious burgers, specialty wraps, excellent seafood, rice delicacies, an assortment of finger food, fun fries, and variety of hot and cold beverages and desserts. With reference to the above case study, evaluate critically TWO (2) types of the market segment that you would consider starting this franchise business. Justify your answer with relevant examples.


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The first market segment that I would consider starting this franchise business would be young adults. This segment is particularly attractive due to
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