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(Solved): Coca Cola divides buyers into groups based on their knowledge, attitudes, uses, or responses to a pr ...



Coca Cola divides buyers into groups based on their knowledge, attitudes, uses, or responses to a product. Coca Cola is obviously using ________ segmentation.

  A.

Behavioral

  B.

Demographic

  C.

Psychographic

  D.

Geographic

  E.

Age and life-cycle



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Market segmentation is a way of segmenting the markets based on different criteria to focus on what is required for the product/service. There are maj
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