Case study: You have just landed a job at a great advertising agency. Your boss at the firm, who helped you land the job, has put you in charge of creating an advertising campaign for a regional fast-food chain. The company, who has been a faithful customer of the agency for many years, would like to target their ads for good, greasy food to families with young children. You have researched the food and found that even by fast-food chain standards it is quite unhealthy. Also, you have learned that the company treats their employees well and even gives money to their workers to finish their GED and attend college classes. They also pay their suppliers, mostly family farmers, above industry standard.
Using a virtues-based approach to ethics, answer the following questions:
What are the relevant virtues required in this situation?
Based on these virtues, how should you handle this situation? Should you take on the project?
Let's say you decided to take on the project: What kind of ad campaign should you run? Explain what the campaign would involve. Describe the campaign in detail.
Defend the ad campaign from the perspective of virtue ethics.